The Impact of Online Reputation on Sales


Reputation has always mattered in the business world. But the advent of mass communication has had a tremendous impact on the way it impacts a company. A recent example can be found from the experiences of the people who work within United Airlines. The company is obviously well known. And for a long time their reputation was only as a provider of air service. But recently one of the passengers saw his luggage, and specifically a guitar, being mishandled by their staff. This would almost always be an issue. But not that long ago it would be an issue limited to the customer and one or two employees. But this particular customer was a musician. And he was able to leverage his fame into a song that spread out to the entire world. And of course the song was all about how poor his experiences with United Airlines had been. It’s estimated that this cost the company around $180 million. This demonstrates just how much online reputation matters.

At the same time, it’s been proven by researchers time and time again that positive effects on reputation can boost a companies sales. Harvard recently performed a study using the online review site Yelp. They were able to verify that reviews of a restaurant would have a dramatic effect on their business. Even as much as a one star increase on yelp was enough to boost sales by about five to nine percent. This shows again just how much of an impact that online reputation can have. And as with the opposite effect at United Airlines, much of this has to do with the effect of mass communication. And of course the biggest representation of mass communication is the internet. It’s something that many people feel is beyond their ability to fix bad reviews. And it’s true that it is beyond the ability of any one person to manipulate.

Thankfully, the internet can be manipulated by some skilled companies such as The Search Fixers. As the name suggests the company is centered around the concept of repairing online reputation and pushing it into a more positive direction. One of the best examples of this is what people will see when they perform a search within any of the popular search engines. After working with The Search Fixers reputation management consultants, a company can be sure that when people perform a search that the results will be positive. And those positive results will almost certainly result in dramatic improvements in their overall sales.