Fabletics Set To Launch New Line With Singer Demi Lovato

Fabletics is an activewear brand that has taken the fashion world by storm. A project of A-List Hollywood celebrity Kate Hudson, Fabletics has made a place in active wear lover’s hearts with their range of clothing that looks straight off a runway. Even though the brand has been in business only for a few years, their growth has been extremely rapid. They have transitioned into a multi-million dollar company, which shows how much of success the brand has turned out to be. With their rather different business models and unique market strategies, Fabletics has proven to the fashion world that they are here to stay. They have surpassed significant competitors in the time that they have been in the market, just because along with their clothing, they also sell convenience.


Today, everything is about giving you something that can make your life easier. That is one of the main reasons why online shopping has become such a huge deal. People no longer have to travel to go to their favorite stores and try on their clothing. Just a little look and a few scrolls, and you are on your way to owning a piece of clothing that you like. Fabletics too decided to sell itself online but decided to take that one step further by implementing something that fashion brands haven’t been known to apply. They decided to, therefore, sell their clothing through a subscription model, so that their customers can buy their clothing in an easier way. Every month, one can just log onto their website and choose from a list of options, depending on their preference. Thereon, Fabletics sends the clothing to your doorstep, which means that their customers are getting sets of activewear every month, without fail.


Fabletics is known to have some of the best-looking activewear on the market currently, with many bloggers and fashion conscious people raving about how good their clothing is. But Fabletics was looking to expand even further to offer their customers a wider range of options to choose from. For this purpose, Fabletics decided to team up with another A-list celebrity, to offer their customers a limited range line of activewear.


Demi Lovato is the newest face in the Fabletics scene and recently took to Instagram to make the announcement about her line of clothing, which was announced on the 8th of May. She stated that she was ecstatic to share the news with her fans about her partnership. Demi has always been a staunch advocator of an active lifestyle and regularly takes to social media fans to talk about body positivity and fitness. Through the line, Demi plans to give fans a line that looks and feels great, inside and out. Through the line, she hopes that people will get inspired to start taking more care of their body and get fit. The line will be extremely affordable and will contain inspirational quotes from Demi’s songs along with designs and patterns which the star has picked out herself.

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Fabletics: Fabulous Athletic Clothing

When it comes to the making of clothes that are used for workouts while looking absolutely fabulous, Kate Hudson takes the biscuit on this one. She has come up with a clothing line that provides training kits for fitness purposes while maintaining the good looks.
This is actually a big niche because most of those tight nylon things that people wear do not exactly scream fashion sense, more like ‘look at my weirdly skinny legs. If you are perceptive enough, you can obviously deduce that the word Fabletics has been coined from fabulous and athletics.
So, look fashionable while working out with Fabletics
The Success of Kate Hudson and Fabletics
Kate Hudson hit the mother lode when she decided that people should look hot and fashionable when they workout because three years down the line, Fabletics/ Kate is valued at $250 million. This wasn’t too hard because she knew what to offer and she knew just how to offer it.
Beating the Established Business
Let us take the example of phones, Apple will overprice anything, and they will still sell even though the competition like Samsung has better firmware and all that. This is because established companies make something new (read, improve old tech) and put a price tag on it that’s ridiculous then boom, they sell out.
Fabletics sought to approach customers using a new technique that is called reverse showrooming. It changes customer perspective on the overpriced stuff.
Changing Customer Preference by Reverse Showrooming
Kate decided that it would be nice to have these online forums where the interested customers can sort of window shop online. It’s like putting a kid in a candy store where they don’t sell his candy type. By the time he gets out, he will have seen a lot of candy that he can consider.

  • Attracting potential customers to these forums is the first step to making them come for the buy.
    • The forum is essentially a showroomwhere they will find things that they can consider.
    • According to statistics, about 30% of them may become your customers and then about 25% will come back just to check it out again.

The Allure of Fabletics
These are the things that make Fabletics so great. These clothes are more than just fashion aware, they are also:
High End in Quality- The fabrics are made from the best materials that will ensure comfort when you are working out. This way, you get value for every penny spent.
Fashionable In The Field– This is the main allure of these clothes, they make you look good even when you are all sweaty and not in the greatest of shapes.
Affordable in Prices– When you compare these prices with the conventional and normal fitness clothes that we are used to; you will see why the others are failing.
In Conclusion
As is evidenced by the way this company has grown over just three years, we can confidently surmise that Fabletics is indeed a very clever investment and that their clothes are more than just clothes. They make statements and they attract in large numbers.



Fabletics And The Reverse Showroom Technique

Fabletics is doing well taking on the fashion industry up against Amazon. One thing is certain. Amazon has a lot of competition coming from Fabletics. It is not just that Amazon is just selling clothes from other brands. It is also that Fabletics designs and creates its own products. Therefore, it is going to sell a wider range of products than Amazon. One must go into the technique that is used for selling. Fabletics uses a technique that is different from most other businesses in any industry let alone the fashion industry. This technique is actually quite effective for business.


Fabletics uses what is known as the reverse showroom technique. The way they go about this is by having customers sign up to become members. The customers pay a membership fee in order to experience the savings that they get from this company. To make things even better, the products that are offered at Fabletics are different from the products sold at other athletic apparel stores. This makes it easier for Fabletics to not only sell products, but to also keep the customers that they have gained. To make things better, the customer can choose to skip the monthly payment on their membership.


This membership allows customers to purchase the different styles at a lower price. They also get a set of clothes delivered to them each month according to the outfits they choose. Therefore, the savings they get on their membership are great. This is one motivating factor for people to make the switch from Amazon to Fabletics. It doesn’t hurt that the models used and the way they display the products make it very appealing to the customer. They also have a description for the products such as the material, the cut and the fit.


Fabletics is one of the growing number of brands in the TechStyle company. It is also one of the most ambitious companies in the type of products they offer. They have taken on areas in the industry that have been left alone for a long time. While clothes is always going to be a money making industry, it is important to show some creativity in order to come up with some items that are both useful and stylish. While being warm and protected is good enough, there is nothing wrong with finding clothes that maximize their qualities and bring about better feelings of worth.

How Fabletics Works for Exercise

For anyone who likes to work out on a regular basis, you know how important it is for you to have good quality workout gear that you can trust each and every time you wear it. A good quality garment that is specific to exercise will be able to whisk away moisture and help you to feel comfortable and aerodynamic no matter where you happen to be working out. Whether you like to spend several hours in the gym each day or you just want to be able to take a walk a couple of days each week, you still need good quality clothing that is going to work for you.


Fabletics is the brand for you when it comes to finding great quality workout gear and activewear or that you can easily wear no matter where you happen to be. You will notice that many people leave very positive reviews when it comes to this particular brand simply because of the quality that they are receiving and the fact that the clothing itself is very comfortable and specific to work out needs. It does not matter what type of workout you do each and every day, it just matters that you have good quality clothes that you can trust and know that they are going to make you as comfortable as possible no matter how often you choose to wear them.


The positive reviews that you will find on the internet include things such as the clothing is very comfortable for them to wear and also incredibly stylish so that they can actually do their shopping in it after getting out of the gym. The clothing is also incredibly inexpensive so that you can fit into your budget no matter how much you want to buy. It makes for a great gift during the holiday season because of the fact that so many people know the Fabletics want it for themselves.


You can find Fabletics on the internet or by going to your local activewear store so that you can see if it is the right option for you. You might be amazed to know just how many people are choosing this brand over any other and how popular it can be for individuals who want good quality active wear that they can trust. It’s definitely worth taking a look into for yourself if you have been trying to find the best quality clothing that you can use while working out.

Don Ressler Changes A Business Name For The Greater Good

Don Ressler grew up a man of many. More importantly, he grew up a man of business. Even at a young age, Don Ressler knew he wanted to own a business and teach others how to form a business from nothing.

After graduating college, Don Ressler and his partner Adam Goldenberg put their money together to form JustFab. They soon realized their money was not enough to take their business to the next level. They ended up utilizing different ways to fund their business. The first way would be to raise the money; this was done by conducting fundraisers and the like. The second way they sought to fund their business was by luring investors into their idea.

Ressler and Goldenberg gave some outstanding presentations to several different investors. Each investor they went after happily invested into their company. This was mainly due to the amazing products JustFab had on the market. Additionally, JustFab already had a large database of customers, and most of these customers already posted a positive review regarding the company.

Now that the funding was taken care of and JustFab was making a name for itself, Don Ressler and Adam Goldenberg wanted to eliminate any flaws that have worked their way into the company. Some of these flaws including things like having a better website, having even better products, and putting forth better advertisements.

As the company starting hurdling over these challenges, Ressler and Goldenberg wanted people to notice this. They wondered of changing the company name would better serve them. After much debate, JustFab became the TechStyle Fashion Group.

TechStyle Fashion Group immediately gained thousands of customers in a quick amount of time. This is because these customers were given information on the JustFab name change and the changes in the company policies.

One of the biggest changes made by Don Ressler was that any person could buy products from TechStyle Fashion Group any day of the week. When JustFab was in existence, customers had to fill out a membership form and pay a membership fee before buying products. This one change alone raised sales by almost 50 percent.

Adam Goldenberg are and Don Ressler planning to make even more changes in the coming months. They are encouraging all of their present and past customers to contact them with feedback regarding company policy. Ressler and Goldenberg do not just want to change company policy to benefit the company, but they want to change company policy to benefit the customers.

Read more:
Don Ressler, CEO of Fabletics by Kate Hudson – Our Interview
Video: JustFab’s CEO on what it’s like to be a unicorn