The founder of Mullen Lowe ad agency José Borghi is among the most influential advertisers in Brazil. He has created hard-hitting campaigns such as Mammals of Parmalat. In the ad, children dressed like stuffed animals and sang some rhymes. The jingles have become quite memorable and are talked about up to this day. Watch Video Here .
More about José Borghi
He founded Mullen Lowe ad agency, which was previously called Borghi Lowe. It has become quite successful in Brazil. He began his career in advertising quite early. For him, it all started while he was still in high school. He went to visit his sister when he saw some awesome advertisements in the city. From that day, he knew that his career was in advertising. He promised himself that he would one day come back to the city to create ads and not just to see them.
His Humble Roots
José Henrique Borghi was born in Presidente Prudente. He graduated from PUC-Campinas with a degree in Advertising and Propaganda. His first job was at Standart Ogilvy, a successful ad agency. His talent became quite apparent early on. He got offers in major ad agencies. Later on, he partnered with another guru in the ad industry to start his own agency.
Things Were Tough
When José Borghi began his ad agency, he did not have a godfather, a bank, or an investor. He and his partner had to start from the bottom and go all the way up. However, hard work helped them to climb the ladder of success, becoming one of the most successful ad agencies in Brazil.
Today the ad agency has clients both at home and abroad. To achieve what he has achieved today, José Borghi relies extensively on research and experts. His agency has been known to use psychologists to study what impact their ads will have on the target audience.