What draws many people to EOS is the fact that they seem to care about their customers. While lip balm is not anywhere close to the largest purchase that a customer will make in a given period of time, it is nice that a company understands the benefits that a premium product can provide to a customer and that they spend time understanding your needs.
EOS has created a wholly superior product that uses organic ingredients that last longer than the synthetic lip balm that everyone else seems to be selling. Because they don’t use fake flavors, their lip balms taste better on the lips and don’t get sickening to apply. You can apply EOS lip balm time and time again without any noticeable ill effect and because the flavors of EOS are subtle and enjoyable, not get tired of doing so. However, because EOS is sourced with better overall ingredients, you will not need to be continually applying EOS lip balm to your lips. It lasts longer than the competition, useful reference here on frenchtribune.com.
The wide array of flavors that EOS sells means there is a flavor for everyone. From sweet mint, to summer fruit and honeysuckle honeydew, there is a flavor for everyone, get more info. These flavor options don’t stay static either; EOS is constantly adding new options and keeping it fresh with seasonal packs of flavors that suit the climate and mood of the moment well.
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EOS lip balm has such a variety that it has been challenging for me to select a favorite. However, if I had to choose just one I would choose blackberry nectar. Blackberry nectar is a unique flavor that tastes like fresh blackberries which is not a flavor that is easily captured in a lip balm Blackberry nectar is subtle yet sweet and easy to apply n a luscious coat. Having said that you couldn’t go wrong with any of the many flavors from EOS.
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The founder of Mullen Lowe ad agency José Borghi is among the most influential advertisers in Brazil. He has created hard-hitting campaigns such as Mammals of Parmalat. In the ad, children dressed like stuffed animals and sang some rhymes. The jingles have become quite memorable and are talked about up to this day. Watch Video Here .
More about José Borghi
He founded Mullen Lowe ad agency, which was previously called Borghi Lowe. It has become quite successful in Brazil. He began his career in advertising quite early. For him, it all started while he was still in high school. He went to visit his sister when he saw some awesome advertisements in the city. From that day, he knew that his career was in advertising. He promised himself that he would one day come back to the city to create ads and not just to see them.
His Humble Roots
José Henrique Borghi was born in Presidente Prudente. He graduated from PUC-Campinas with a degree in Advertising and Propaganda. His first job was at Standart Ogilvy, a successful ad agency. His talent became quite apparent early on. He got offers in major ad agencies. Later on, he partnered with another guru in the ad industry to start his own agency.
Things Were Tough
When José Borghi began his ad agency, he did not have a godfather, a bank, or an investor. He and his partner had to start from the bottom and go all the way up. However, hard work helped them to climb the ladder of success, becoming one of the most successful ad agencies in Brazil.
Today the ad agency has clients both at home and abroad. To achieve what he has achieved today, José Borghi relies extensively on research and experts. His agency has been known to use psychologists to study what impact their ads will have on the target audience.
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Jose Borghi is one of the most successful investors in Brazil. He has been working with various companies in the advertising agency business. He also owns an advertising company that is known as Mullen Lowe. He is the Co-CEO of this company and in charge of most of the executive decisions. Other companies that he has established in the past include BorghiErh, the company that he established in conjunction with Erh Ray. One of the things that have been fascinating him in the current market is the changes that Smartphones have brought to the consumer market.
From the fact that more than 80 percent of the population now owns smart phones, it is easy to conclude that the marketer who targets these gadgets will be reaching a very large percentage of the population. The emerging industries that have taken advantage of the trend and made huge successes include Uber and Airbnb. Uber offers cheap and convenient travel from the driver that is closest to a particular customer’s device. On the other hand, Air BnB makes it possible for people to book accommodation and share to their convenience.
Jose Borghi states that the best thing about this technology is the fact that it offers the customer the same goods and services, but at a lower cost. The lower cost is as a result of the fact that costs such as renting a physical location for the business and hiring staff are eliminated when one decides to invest in digital marketing. In addition to this, the clients or customers will get the service or goods that they are looking for without much movement on their part. He states that the people who will be successful in marketing should really start thinking about investing in digital marketing, and especially goods that can be accessed via the mobile phone.
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