Fabletics is an activewear brand that has taken the fashion world by storm. A project of A-List Hollywood celebrity Kate Hudson, Fabletics has made a place in active wear lover’s hearts with their range of clothing that looks straight off a runway. Even though the brand has been in business only for a few years, their growth has been extremely rapid. They have transitioned into a multi-million dollar company, which shows how much of success the brand has turned out to be. With their rather different business models and unique market strategies, Fabletics has proven to the fashion world that they are here to stay. They have surpassed significant competitors in the time that they have been in the market, just because along with their clothing, they also sell convenience.
Today, everything is about giving you something that can make your life easier. That is one of the main reasons why online shopping has become such a huge deal. People no longer have to travel to go to their favorite stores and try on their clothing. Just a little look and a few scrolls, and you are on your way to owning a piece of clothing that you like. Fabletics too decided to sell itself online but decided to take that one step further by implementing something that fashion brands haven’t been known to apply. They decided to, therefore, sell their clothing through a subscription model, so that their customers can buy their clothing in an easier way. Every month, one can just log onto their website and choose from a list of options, depending on their preference. Thereon, Fabletics sends the clothing to your doorstep, which means that their customers are getting sets of activewear every month, without fail.
Fabletics is known to have some of the best-looking activewear on the market currently, with many bloggers and fashion conscious people raving about how good their clothing is. But Fabletics was looking to expand even further to offer their customers a wider range of options to choose from. For this purpose, Fabletics decided to team up with another A-list celebrity, to offer their customers a limited range line of activewear.
Demi Lovato is the newest face in the Fabletics scene and recently took to Instagram to make the announcement about her line of clothing, which was announced on the 8th of May. She stated that she was ecstatic to share the news with her fans about her partnership. Demi has always been a staunch advocator of an active lifestyle and regularly takes to social media fans to talk about body positivity and fitness. Through the line, Demi plans to give fans a line that looks and feels great, inside and out. Through the line, she hopes that people will get inspired to start taking more care of their body and get fit. The line will be extremely affordable and will contain inspirational quotes from Demi’s songs along with designs and patterns which the star has picked out herself.